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Company founder, Margaret Parkin, is an internationally accomplished and highly-respected learning and development consultant, best-selling author and executive coach.

She says; ‘My original quest was to find a way of communicating sometimes difficult messages in a way that people could relate to, understand and act upon. Using stories and metaphors does just that – and it’s enjoyable! Do you know anyone who didn’t enjoy being told a story as a child? And stories help people to bring about change. People remember stories. They tap into our emotions, fire up our imagination and move us to action in a way that an everyday email never could!

“We never told uplifting stories before! We were too quick to focus on where we’d gone wrong! Having introduced this as a regular part of our team meetings, the team is buzzing!”

“Using your ‘Journey’ change model has given me a great way to tackle writing the IT strategy. I was dreading that feeling of looking at a blank screen, not knowing quite where to start, but this gives me a great, step-by-step process to follow.”

"Using the story helped everyone look at their own team in another light.  Some saw themselves as the old man, others the mouse and a couple even thought they were turnips! What they got out of it was that each person in their team was important and could really be anyone in the story. The most interesting thing someone said was that the cat was the most important as it stood against the team in recommending the mouse - something which individuals in a team need to do sometimes. It was amazing how engaged everyone was with the story - and how deeply it made them think about issues within their own team."