Customer Stories

Communication that provides „social proof‟, i.e. real stories from genuinely satisfied customers or genuinely engaged members of staff, carries far more weight in terms of gaining the attention of the reader or listener and building trust and confidence, than standard „copy-speak‟. And anyone in business – from freelancer to large corporate – needs to be able to harness this potential power.

Our Success Stories

“We had never even considered the potential for creating a feeling of well being for our customers by using the experiences of others to put the message across. I wish we had done it years ago! ”
MD, Fuel company

We never told any uplifting stories before; we were too quick to focus on where we‟d gone wrong! Having introduced the sharing of success stories as a regular part of our team meetings, the team is buzzing!”
Head of Building Control