Story-based
training
& coaching

Margaret Parkin

Buy Margaret Parkin's new book, 'More Tales for Trainers', available from October 2010, www.koganpage.com

what's your story

1. 'What's Your Story?' - Business Coaching

What is it?
1:1 coaching for personal and professional development, using a unique blend of techniques including the Success Journey© change model and other metaphors, storytelling, NLP, meditation and visualisation.

Who’s it for?
Senior and middle managers, professional business people who want support and direction in clarifying their goals and a creative and effective means of achieving them.

The Benefits for your organisation

Coaching can be used most effectively to address such issues as:

Matters arising from performance review
Areas for personal development
Conflict issues
Outplacement counselling after re-structuring or down-sizing

The main elements

Step 1    Face-to-face meeting – using the most appropriate diagnostic tools, we help you identify specifically what it is you, your team and your organisation want to achieve.

Step 2    An initial block of 4 coaching sessions, held every 2-4 weeks, dependent on the coachee’s particular requirements. These can be conducted face-to-face, over the telephone or on-line, depending on the coachee’s preference and learning style. Each session lasts in the region of 1-1.5 hours.

Step 3    E-mail/telephone support from your coach in between coaching sessions.

Our coaches use a unique blend of coaching techniques including:

Coaching Method	What Is It?
Story and metaphor	Some people find it easier to discuss difficult issues using a metaphor, image or picture, and to ‘tell their story’ using 3rd person language, which helps them to ‘disassociate’ from the emotion of the situation
The GROW, 5-step and 3D models	Lending structure to each session through establishing goals and examining various options
Neuro-linguistic programming	NLP has been proved over the years to have amazing results in a coaching/training context. Its strength lies in the fact that it focuses on positive solutions rather than on re-living problems.
‘Clean language’	A technique developed by David Grove in the 1980s originally for use in the therapeutic world, and now being incorporated into organisations. Clean language helps the coachee to explore their own issues and goals without any (well-meaning) assumptions being made by the coach

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