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Margaret Parkin is an internationally accomplished speaker, best-selling author, trainer and executive coach. She addresses conferences in how to use the persuasive language of stories and metaphors in business, in order to influence, motivate, train, coach others and bring about positive and long-lasting change.

Any business person who wants to hear new insights and be inspired to work on their own and others’ development – including leaders, Managers, HR Managers, Trainers, Learning and Development consultants, Coaches, Change agents, Conference organisers.

Examples of Keynotes

1. ‘From caterpillar to butterfly - making changes using stories and metaphors’

• Understanding the language of metaphor and how it works
• Understand how metaphors can help us to ‘re-frame’ our thinking
• Incorporating stories and metaphors into the coaching session
• Learn how to ‘unpack’ a metaphor for deeper understanding
• Learn about the Success Journey© change model

2. ‘How to influence outcomes – learning the language of persuasion’

• Learn how to use language to build rapport with others more easily
• Why metaphor is often called the ‘key to the unconscious’
• What metaphors can tell us about a person’s thinking
• Learn how to mobilise people using key words and phrases
• Understand how stories and metaphors can bypass the natural resistance to change

3. ‘Selling stories’
During the current period of mistrust, every organisation should be aware of the importance of building trust and credibility. Margaret shows how to find and utilise customer and staff stories for ‘social proof’ to promote your organisation – both internally and externally

4. ‘How to engage and mobilise your staff – particularly during tough times’

• ‘Engagement’ – the latest fad or a meaningful strategy?
• What employee engagement does for business performance
• How to ensure you and your employees are on the same wavelength
• Motivation – is the same for all of us?
• Keeping staff motivated and mobilised – without breaking the bank!

5. ‘There’s no such thing as a ‘difficult person’!’

• Understand why some people behave in the way they do
• The connection between beliefs, values and behaviour
• How to understand and build rapport –even with the most ‘difficult’
• How to achieve more positive results using verbal and non-verbal strategies

All keynotes are designed to your specifications, but typically last between 40 – 120 minutes and are accompanied by slides, notes and other materials.

What other people have said about Margaret Parkin:

“Margaret Parkin is a master of the storytellers’ art”
Modern Management magazine

“A charming wizard, casting her spells from her years of wisdom!”
Senior manager, public sector

“An incredibly skilled speaker…”
Manager, public sector

“Your enthusiasm, humour and willingness to share your skills are much appreciated!”
Training Manager, Health Authority

 “..a stunning talk!”
CIPD member
            

Want to know more?

If you would like to discuss your keynote requirements with us, please contact us or sign up for our latest Newsletter.

Margaret is an accredited speaker with Women Speakers' Agency, the UK and Europe's Premier Speaker Bureau promoting the most outstanding women speakers and conference hosts/facilitators.  Find out more from their website at www.womenspeakers.co.uk